Trend Report Update

I promised I would document the process of creating the trend report so here are a few little tidbits I'm finding interesting, so far.

1) The use of embellishments is starting to really become "old news". Many members felt they are important to make the baskets look attractive but are pulling back on the amount. Instead of using a lot of greenery and flowers, they're finding customers are specifically asking for more substantial content.

2) Customers are getting pickier and wanting to do more customization than ever. I had an interview with a customer service expert yesterday and she said the same thing - that customers are being very careful where they are spending their money and want to get exactly what they want.

3) Old school customer service is coming back. Answering the phone is in; voicemail and phone trees are out. People don't have time to listen to a menu. Answer the phone, get the biz.

Just a few tidbits.

Deb