Trend Report Process

Another update on the process behind creating a trend report. I didn't realize how many people were actually paying attention but I've had three questions just this week so gosh, I better keep talking about it. I want to touch on the process of using surveys.

But first, just so you know, In addition to surveys, we're conducting 1-1 interviews with a wide range of people throughout the gift basket industry and abroad. So the interview part is extremely time consuming but at the same time, people are willing to share information. So far, only one person said they "didn't have time" and out of all of the people we've talked to, having 1 say no, is ok with me. The interviews are very valuable - it allow us to have a good conversation and get some valuable information that you typically can't get through a survey.

In terms of surveys, we did six different surveys for this report. Customers, suppliers and gift basket suppliers will provide direct, pertinent information to our industry. The other three are sent to economic, customer service and consumer buying professionals that can help us formulate the trends and correlate them to the feedback we get from the industry. All of this data, is pulled together to form articles, trend statements and advice for our viewers. The analysis is huge and is reviewed by a dozen different people.

There's my update for you! More later!