Marketing Plans are Critical!

Marketing Plans are Critical!

I often say that if you only have the time, energy or money to do one plan - make sure its a marketing plan. You can create the greatest products but if you don't market them consistently, it's doubtful you'll really make your sales goals. Your marketing plan should speak the type of marketing you're going to do and when.

My recommendation - make yourself a calendar starting on August 1st all the day to the end of the year.

Pick a day of the week that you're going to do your marketing via social networking. Show new products, put products on sale, have contests - anything to get people to your website.

Pick one or two days a month you're going to send our an email newsletter. Your newsletter should be brief, inviting and offer helpful gift giving tips. Show new designs and suggest how they might be able to "give it". No long paragraphs - short and too the point.

If you're up for a challenge, find NetMax in my book Avance and start doing it NOW. Don't wait.

Happy Selling!
Debbie