If you think your processes and how you run your company is going to work for all of your customers - think again.

If you're a company that only has an online presence and doesn't interface with your customers, skip this article. I'm not saying you're doing anything wrong, just saying that I'm going to go a different route for a second and it won't be of value to you.

So you have your website, your ordering process, the process by which you assemble and ship and hopefully, you even have a follow up process to make sure everyone is happy. But, what if that doesn't work for your customers? Maybe your customer doesn't want to order off the website. Maybe your customer likes what you have but its not exactly what they want? What if your customer is using their iPod?

Studying and thinking about how your customers want to work doesn't mean you have to throw out your processes or accommodate every customer type there is but I am suggesting you think about how your customers in different age ranges, different occupations and different styles - maybe want to work. Just a thought.

...and yes, I'm teasing :) The full article is in the magazine. It's worth reading.

Debbie Q.
and just to prove I'm not mean, there is a free article on the website that you might find thought provoking.