I just completed a set of consulting appointments and I felt like a broken record but I hope its helping. Actually I know its helping, I've had a lot of people already say so. It's a common mistake so I thought I'd share it with you and you can check and see if you're doing it, too. Ready?
Mistake #1 is not having a proper front web page including several quality photos that show your broad selection of themes and price ranges. Many companies only have 1 photo on the front and a lot of text. It's been my experience that you have about 15 seconds to keep the shopper and if they don't feel like they can find what they want quickly, they'll move on.
Make it easy for your customer to be comfortable, order quickly and above all, get what they want in the price range they want to pay.
It's just that simple. I'm here to help and would be more than happy to take 5 minutes to review your front page. Just ask.
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