Wednesday, September 2, 2009

The Trends & Tips survey is out!

For those of you who ordered your magazine, Trends & Tips, the official magazine of The Gift Basket Association, you should have received an email asking you to take a short survey. If you didn't, please email us at info@giftbasketassociation.com. Your feedback is critical to us as we form the next issue and plan for 2010. So far we've had many respondents and comments and we appreciate each one. It's pretty interesting to see such consistent feedback. I wanted to share some of the feedback we received with you, just as a point of reference. We will make some changes and improvements but 99% of the feedback we received is telling us we're right on the money. Out of all of the responses we got, only 1 person gave us negative feedback. That's pretty dang good and I'm proud of the whole team; especially since it was our first magazine and none of us knew what we were doing!

Overall rating 3.8/4.0
Only 1 person gave us a 2 or that score would be even higher
My favorite comment: "
Awesome magazine - it's about time we have something this high quality for our industry!"

Highest rated article: Your Next Target Market, 3.9/4.0
And, for some reason, everyone loved my welcome note

Most helpful for your business: Preparing for the Upturn, 3.9/4.0

Least valuable: One person put that we didn't need to incur expenses for notes pages but if you know magazine publishing, you have to have a certain number of pages and we were short!

What you'd like to see - our most favorite comment:
Articles or interviews with successful designers - showing where they came from and where they are today. This has always inspired me to hear stories of how others were able to overcome obstacles, etc.

85% said compared to other industry and business magazines they read, this one is better.

Other comments:

"Loved the magazine, cool idea, and cant wait till the next one comes out. I am very impressed and pleased with everything in it. Congrats to all involved."

"The magazine is indexed very well. And having all of the contributors with their contact information on the back pages is brilliant! It's been a GREAT reference guide for me!"

"A great balance between content and advertisements."

"Why aren't you doing it monthly?"

"It's about dang time we get something that is properly balanced between design, business and ads."



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