About BlogTalkRadio

Well good evening from a little chilly San Jose. It's been a great day and I fielded a lot of questions from you about BlogTalkRadio. Many of you aren't familiar with it so I thought I'd describe/explain it here in the way I know it, experience it and use it.

BTR is another form of social marketing/networking but via radio - and similar to radio talk shows that you may listen to but over a regular phone or your computer. There is a host, a 'switchboard', a dial in number or an IP address so you can listen live. Listeners are muted, and like radio, we can take a caller for a live question. There is also a chat room where you can ask questions. So, here's how it works for us...

Dawn (my Gourmet Gifts operations manager) started a show called, "Coffee with Debbie and Dawn". We invite guests to the show and interview them. This gives them some visibility to their business and allows our listeners and customers to hopefully, learn something new. With Nicole at my side (I'd be lost without her), the show starts with a little music clip and then its up to me to start talking to kick the show off. Nicole manages the switchboard and can tell when people have questions they'd like to ask, she'll let me know and we'll "take a call". All she does is take them off mute and off we go. There's also a live chat she monitors and will tell me if there is a question in the chat room.

AND, its recorded so if you happen to miss it - you can listen later!

I hope you'll be able to join us on Friday at 10am Pacific time. This entire show will be about The Gift Basket Association and I have two special guests that we're interviewing.